Sony Bravia W Series 40 inch 40W5500 / HD 1080p / Freeview / LCD TV

1st and probably last review I ever do. This is first and foremost a fantastic TV that you can't even buy in the shops yet. I really can't fault the picture or sound. 100hz, 100,000 contrast, Bravia 3 engine...........Secondly the price is amazing. I've bartered in advance down Tottenham Court Road and couldn't get a price anywhere near £1000 let alone £949. This really is an amazing price and TV! BUY BUY BUY

Just upgraded from one of the first samsung 40 inch lcd 1080p televisions to hit the market and I certainly made the right choice. This TV is superb. Upscaled dvd's and blu ray are stunning. Freeview provides a very solid picture and the menu system is very good. No backlit issues as described by 'What hifi magazine' (i think they are a little biased). All in all definately would recommend. Well done Sony.

When i was looking for a T.V. i knew i wanted something that was gunna give me the full HD but you really need to pick the T.V. with the right engine and when i bought this it really didnt dissapoint!

Because the sony's have a Bravia engine dedicated to making the sony picture better than most other brands, you get such a refreshed picture and with the 100 HZ its makes all the bluerays run so smoothly. When i play my ps3 games on it they look so detailed i cant actually say a bad word about this T.V.

If your thinking about getting a full HD television get this it deffinitly wont dissapoint you and the fact that you get a 3 year warrently with this deal makes it an even better buy cos you have to dish out another 300 pounds in some shops for that kind of warrently.

Brilliant T.V.

Like the last reviewer, CANNOT get a better price anywhere else on net or in shops, We'd been afer the 40W4000 and couldn't get it, glad we couldn't as this is a fantastic TV, pic n sound quality is Ace. and the price includes a 3 yr warranty....easy to set up and use.

This is a great TV for the price. I read all the review comments about back light issues and mine has none at all.
The freeview picture can be a little bland at times, if you don't watch hi-def get a Samsung as they have better freeview images, but otherwise this tv performs well in all other areas and has a good black level.